BSB52415 Marketing and Communication Assignment Help
Assessment 2: Market Research and Trends Report
This assessment has been developed to provide you with the skills and knowledge to interpret market trends and developments for a business. To complete the activities in this assessment you will need to have access to the appropriate equipment including:
- A computer, laptop or tablet
- Internet access to websites
- Software applications such as Word, Excel and PowerPoint (or the equivalent for android and Mac systems).
When completing the assessment activities you can apply your workplace skills and knowledge, but all responses will need to reflect the case study which has been provided.
All activities and tasks are based on the case study for The Ethical Trading Group (ETG). Where required, refer to the content from within the case study to complete the assessment.
Additional information
You have also been provided with additional information about the Ethical Trading Group (ETG). Access the following folder in the Open Space course where you can open, download and print the files listed below which are located in the Case Study Organizational Resources:
- Case Study Information for Students
- ETG Business Plan
- ETG Marketing Plan
- ETG Financial Report
- ETG Risk Management Plan
Familiarize yourself with each document above. The information will be referred to in the activities and may need to be referenced.
You will need to conduct research and any information you obtain and use, will need be referenced correctly. If copying or quoting from a source use the correct referencing (Harvard Style).
Read the assessment and case study carefully and clarify any areas you are unsure of with your trainer before commencing.
Case Study: Ethical Trading Group
The Ethical Trading Group (ETG) provides a range of ethically sourced and produced products around Australia.
The Ethical Trading Company have developed all the necessary policies, procedures and financial reports to monitor and review all their business practices on a regular basis to ensure there is continual growth in all areas of the business.
One of the key products sourced and sold by ETG are coffee beans. ETG also own and operate a coffee shop to promote their passion for sustainability and community by providing ethically sourced and produced products to the Australian market.
The coffee products used by The Ethical Trading Company are sourced globally and supports communities on a global scale by purchasing quality products which have been bought, based on fair trade best practice.
As part of the review of current business operations it has been decided that ETG want to promote and sell an organic coffee which has been sourced from Byron Bay in NSW. The coffee is produced by Mean Beans Coffee Company who have been producing chemical free organic coffee beans globally for over ten years. Mean Beans Coffee Company are certified organic and have a target market and demographic which is consistent to that identified in the ETG Marketing Plan.
Before they introduce the new beans to the market you need to conduct the necessary research to determine if the product aligns to values and niche market being targeted by ETG and if it will be economically viable for the business.
In line with the ETG marketing plan, the next stage of the marketing process for this new product will require research and analysis to:
- interpret market trends for organic coffee by using appropriate methods of research analysis
- determine the impacts of the trends for organic coffee on ETG and review the comparative business performance
- identify any possible opportunities or threats to the marketing and business goals which have been established.
Once you have completed your research analysis you will need to develop a presentation which details your findings and evaluation. The presentation will need to be delivered to the senior management team at a date to be confirmed.
