BSB52415 Diploma of marketing and communication

Assessment 4: Report on the analysis of the market data (video presentation)

General Instructions:

Having reviewed and finalised the presentation, you need to meet with the senior management team and discuss the analysis and findings.

The video will be retained for assessment purposes only and will not be used or distributed without the permission of all participants.

You will need the assistance of at least one (1) person to participate in the presentation. Have the participants complete the consent form provided in appendix 1.

Market Research - Multimedia Marketing

 

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Your video presentation will need to be 5 to 7 minutes in length and you will need to submit the video by uploading to Open Space.

NOTE: Your assessor will review your submitted video presentation and complete the Assessor Observation Report which has been provided in appendix 2. It is recommended that you read the observation report before completing your presentation to ensure that you address all the criteria when delivering the presentation.

Use the checklist below to confirm that you have access to the resources required to deliver the presentation.

Market Research Video

Delivering your presentation:

During the delivery of the presentation you must ensure that you:

 

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  • a. Conduct the presentation in a professional manner using the appropriate technology e.g. laptop to move between slides.
b. Briefly discuss each slide and:

    • provide an overview of ETG business goals
    • explain the charts, graphs etc you have developed which outline the measures of central tendency or dispersion and one (1) other statistical analysis tool used to analyse the data
    • highlight the market trends and developments for organic coffee in Australia
    • discuss the basic plan for the marketing activities you have developed including the:
      • content needed to create the marketing campaign
      • format to be used (website, social media, etc)

c. Conclude the presentation by summarising your findings

d. Use active listening skills – paraphrasing and reflection to confirm any questions asked by the audience
e. Apply effective questioning skills – open, closed, probing and funnel questions to confirm audience understanding of the presentation
f. Apply interpersonal skills – body language, eye contact, tone and language.