QAB105 Business Research Methods - Assignment 1

Assignment 1

Part 1 [8 marks]
Answer the questions (a) – (e) below using no more than 150 words for each question.

1. Briefly explain the difference between qualitative and quantitative research and the advantages of the respective research methods.
2. Briefly explain three probability and non-probability sampling methods.
3. Briefly discuss the difference between population and sample, and explain why it is necessary sometimes to use sample data instead of population data. Support your answer with appropriate examples.
4. Explain the difference between target population and sampled population using an appropriate example.
5. Briefly discuss the possible errors in collecting data with appropriate examples.