Table of Contents
Marketing Strategies of Boost Juice
Among all marketing strategies, the 5Ps of Boost Juice marketing strategies is one of the most important to study. In today’s world, marketing strategy has a wide range of scope. Also, as a marketing student, you will undoubtedly come across the 5Ps of marketing strategies to do your assignment on. This is most likely why we have so many students seeking assistance on the great boost juice marketing assignment from us.
Being one of the five best assignment help services, guarantee 100% satisfactory results. With the help of the reference samples put together by Assignment studio, students will be able to write high-quality papers easily even at the last minute. Our subject matter expert has the necessary skills and can write even the most complex assignments. So if you are seeking help regarding your marketing assignment, we can assist you in putting together a truly impressive paper.
An Overview of the Boost Juice Company
Janine Allis and her husband, Jeff Allies, started the fruit juice retail business Boost Juice in 2002. The brand’s goal was to provide healthy food to Australians and encourage them to live healthy lifestyles. It supplies beverages such as energy drinks, juice and smoothies, etc. the brand is famous for its healthy and fresh diet products. Since then, the brand has acquired a significant marketplace in a very short period of time. Boost Juice operates in 17 countries and has 350 outlets worldwide. Teenagers are the primary focus of retail since they are more health conscious. Boost Juice has been attempting to expand its operations and further build its business.
The company’s success was not instant, it took them years to be where they are right now. In order for the brand to be successful, they followed and implemented the 5 Ps of Boost Juice Marketing Strategies combined with the other marketing strategies. At the first store in Adelaide, Janine herself handled the work and served the customers, by doing this she managed to learn the preference and taste of the customers. In addition to this, she was able to gain awareness of the market and logistics. To learn more about the strategies read on!
What are the 5 Ps of Boost Juice Marketing?
The main purpose of Boost Juice market strategy of the 5 Ps is to gain a larger marketplace and sell various types of products. We will review the 5 Ps in detail here:
Product:
Boost Juice’s retail store and bars offer a broad variety of goods. The fundamental goal of Boost Juice is to maintain the highest quality of its products by ensuring that no preservatives, colours, or artificial flavours are added to the numerous products that they sell to customers.
Price:
The enterprise began during a time when the majority of people were consuming unhealthy soft drinks and sugar-laden juice. Janine, at the time, entered the market with her healthy beverage to target soft drink consumers. To be able to draw them in, Janine applied the low cost leadership strategy, which is used to attract customers by offering the goods at the lowest possible price, and she was able to quickly capture the market. The brand attempts to compete with other companies in the business by implementing different low and competitive price strategies.
Place:
Boost Juice gets a larger share of the fruit juice industry in Australia by launching various retail stores. The brand adopted the market strategy to get the maximum benefit and response from the target audience by being available in most places for them. In addition to getting a larger share in the Australian market, by utilizing this franchising strategy Boost Juice managed to expand its service to the global market as well.
People:
Boost Juice has hired a diverse group of competent and trained individuals to provide outstanding service to its customers. Boost Juice has always prioritized gathering the best team possible to implement the best strategies for connecting with a larger number of individuals/customers. The company’s in-house staff assists them with great marketing strategies and keep them ahead of the rest.
Promotion:
Boost Juice has taken a variety of initiatives to promote its products. When it comes to advertising, the company hasn’t been hesitant to spend money. Boost Juice advertising strategy is to follow the unique and traditional types of promotion like on television, internet, poster and radio. They offer multiple different promotional offers as well such as buy one get one free, different offers for children for a particular event or other offers to attract the customers. Boost Juice website has all the details about the company, its product and the available offers.
Boost Juice has taken advantage of the digital era we are living in to connect with potential customers. Keeping in mind that Australian People use Facebook for an average of 12 hours every day, they opened up a Facebook page to advertise and promote the brand there. In today’s age, social media has proved to be a great help for any company to grow a customer base.
The Boost Juice company used the 5 Ps marketing mix to reach a large number of individuals. Despite having several competitors, the company has managed to become one of the largest retail chains. Hopefully, now you understand why Boost Juice became one of the best in the business. If you are assigned to write an assignment on this topic, you can always contact our best assignment service, and our Boost Juice marketing help will be able to answer any queries you may have.
Want Assistance with your 5 Ps of Boost Juice Marketing Strategy Assignment?
Feel free to get in touch with us!
Assignment Studio provides the greatest in-house team to assist you with your assignment help needs. You can always contact us for help with your various types of assignments. We offer a variety of services that are available to you, some of them are:
- Free Turnitin report
- One on one session with our experts online
- Affordable prices
- Multiple quality checks
So don’t wait any longer and contact us to get the help that you need.
