International Marketing - Assessment 2

Task: 10 Marketing activities for marketing action plan

Based on the improvements suggested in tasks 9-12, explain in detail four (4) marketing activities you recommend for your business to implement as part of the marketing action plan to achieve the objective in Assessment 2, marketing plan part A.

For each marketing activity provide a step by step action list what needs to be done to complete the activity. All marketing activities need to work together as one coherent action plan.

Your activities need to cover at least three (3) of the different P’s, i.e. you can have two promotional activities, one product activity and one distribution activity. It is highly likely an activity covers more than one P. e.g. implement small package sizes covers product and price. (12 marks)

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