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An important part of market research for researchers is the ability to understand the opinion of respondents toward a brand, feature, product, service and more. This measuring of opinion helps to measure the level of changes required. Using a quantitative analysis data collection tool, known as a Likert scale, in your research process allows you

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A PESTEL analysis is a strategic framework used to evaluate the business environment in which a firm operates. Originally known as a PEST analysis, it focused on Political, Economic, Social, and Technological factors. However, it later expanded to include Environmental and Legal factors as well. This analysis helps businesses understand the external factors that can

Marketing is one of the most popular disciplines among students. In business, marketing is used in the management process to attract the interest of customers in products and services. Marketing has multifunctional and complex features, which can make understanding the concepts underlying them difficult. Hence, many students find researching and developing a marketing assignment challenging.