Introduction Brand loyalty refers to the extent by which consumers become faithful to a particular brand. This is expressed by their repeated purchases, regardless of the marketing pressure brought by other competing brands. In this case the customers will stick to that particular brand irrespective of the prices even if there are similar brands in

  Internet and computers have changed working, communication, meeting and business requirements and conditions all over globe. Due to this high profile technology, everyone can share any activity that was unexpected and unimaginable few decades back. It was the imagination of people that they will live their lives in this manner and do their business

INTRODUCTION The role of Information System is very significant in today’s competitive environment for the sake of protecting the core capability of any company. Information System helps the official stakeholders of the organization by providing them reliable updates and helps the industries where immediate updates are very crucial; some of these industries are travelling services,

Introduction In the 21st century all organizations are in the phase of global competition. Information and data is the basic pillar on which an organization relies and plans their strategy to get a position in the competitive market. More advancement in technologies for information processing and storage, the more risk factor increases for the company.

Background Gloria Jean’s Coffees is among the privately owned and operated Australian company, the company started its operation in Australia in 1996, Gloria Jean’s Coffees has experienced exponential growth, resulted in becoming the largest specialty coffee retailer and one of the fastest growing franchise organisations in Australia and worldwide. Find similar Reports and other assignments