MARK160 Introduction To Marketing - Marketing Segmentation Assignment

Assessment Task:

Assume that you are the marketing manager for company that sells children's toys. The company wants to know if they should set up a stand-alone toy store in Nanaimo. The president of the company has asked that you write a 3-4 page memo that states your recommendation.

You have also been asked to provide data to support your recommendations. Please use the Statistics Canada 2016 Census Data which can be found at the following website.