Assignment Help on Using Social Media in the Workplace to Communicate
Introduction
Background: Social media at the workplace can help increase the productivity of employees as it provides an informal medium to communicate and creates a sense of community in an organization. However, for many employees, social media can also act as a distraction.
Purpose of the report outline: This report aims to understand if an organization can use social media for internal mass communication.
The topic of the report: Feasibility of Social Media as a newsletter at a Law Firm.
Purpose of the report: The report aims to understand how the internal newsletter of a law firm can be replaced by social media to increase employee engagement.
Intended Audience: The partners of the firm want to create a program where the employees are more aware of the developments in the organisation and can also be involved in various aspects of the organization.
Background of the Organisation: Rockliff Snelgrove Lawyers is a law firm based out of Sydney, Australia. The firm was established in the early 1970s. The firm has been a part of some significant cases including 1997 Thredbo Landslide against the State of NSW. Currently, the firm has 11 partners and has over 50 associates. The firm provides legal services in several areas including business & commercial, real estate, bankruptcy, civil, family and divorces, and employment.
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Type of Communication Strategy to be implemented: Social Media at Workplace for Internal Communication.
Body
In the main body, the following sections will be included
– Analysis of the existing communication channel
– Drawbacks of the existing communication channel
– Alternative to the existing communication channel
The four research resources are discussed below:
Resource 1
Name of the Resource: Florida International University
Type of Resource: Conference Paper
Summary: Instead of banning social media completely at the workplace, businesses must find ways to include it in the working culture as it has a significant impact on human interaction. However, businesses must clearly set policies to ensure that social media is used productively.
Reliability: Currency- The Article was published in 2012.
Relevance- The relevance of the article can be inferred from the fact that the article examined the various process in which social media can be used at the workplace.
Authority- The first author, Myrian Herlle is the Academic Success Initiative Program Director at Florida University whereby she advises 25 tutors on increasing the effectiveness of various courses. The second author, Vivian Astray-Caneda is a Community Education Coordinator at Miami Dade College, Florida.
Accuracy- The authors have conducted an extensive literature review using practical as well as academic insights.
Purpose- The purpose is to understand the social media implications at the workplace and how the management can control it.
Resource 2
Name of the Resource: Journal of Social Media for Organizations
Type of Resource: Journal Article
Summary: The article found that higher is the self-reported usage of internal social media, higher is the level of employee engagement. While there is no impact of social media usage on the leadership competency, however social media usage improved communication skills, entrepreneurship skill, and readiness for change management.
Reliability: Currency- The Article was published in 2016
Relevance- The relevance of the article can be inferred from the fact that the article examined how social media impacts employee engagement at the workplace.
Authority- The first author, Abubaker Haddud has over 10 years experience in the engineering industry and is a visiting faculty at Eastern Michigan University. The second author, John Dugger is a Professor (Emeritus) of Technology and Professional Service Management at Eastern Michigan University. The third author, Preet Gill, serves as a Business Development Manager at Robert Bosch LLC.
Accuracy- The authors have conducted a case-based study to draw inferences.
Purpose- The purpose is to suggest ways how management at Bosch can use the internal social media platform for increasing employee engagement.
Resource 3
Name of the Resource: Munich Personal RePEc Archive
Type of Resource: Working Paper
Summary: The article found that organizational structure plays a mediating role in the relationship between employee job performance and social media usage. It was also found that social media drives decentralization in organizations that promotes quick decision making, thereby serving as a competitive advantage for the business.
Reliability: Currency- The Article was published in 2018
Relevance- The relevance of the article can be inferred from the fact that the article examined how the organizational structure influences the impact of social media on employee engagement at the workplace.
Authority- Both the authors, Ali Sükrü Cetinkaya and Rashid Muhammad are faculty in the Management Department at Selcuk University, Turkey.
Accuracy- The authors have conducted a survey-based study to draw inferences.
Purpose- The purpose is to suggest ways how management can integrate organization structure and social media technology to enhance employee capabilities.
Resource 4
Name of the Resource: Business and Professional Communication Quarterly
Type of Resource: Journal Article
Summary: The article found that social media can enhance internal communication in an organization as if implemented properly, social media can enhance innovation, team collaboration, cultural transformation, organizational element, and internal efficiency. However, it requires that the organization systems are modified to support the implementation of social media as social media cannot be effective without the support of organization systems.
Reliability: Currency- The Article was published in 2014.
Relevance- The relevance of the article can be inferred from the fact that the article examined how social media impacts internal communication in an organization.
Authority- The first author, Amy M. Young is a faculty of Business Communication at the Ross School of Business, University of Michigan. The second author, Mary D. Hinesly is a faculty of Executive Education at the Ross School of Business, University of Michigan.
Accuracy- The authors have conducted a case-based study to draw inferences.
Purpose- The purpose is to suggest how a Bachelors Course and a Master Course at the University of Michigan can be conducted using social media.
Conclusion
The conclusion would be explaining the drawbacks with traditional newsletter and how social media can be a better alternative at the case organisation for internal communication.
Recommendations
As part of the recommendation, an implementation plan to use social media for the newsletter will be suggested.
References
Cetinkaya, A.S. & Muhammad, R. (2018). The Effect of Social Media on Employees’ Job Performance: The Mediating Role of Organizational Structure. MPRA Paper no 91354. Retrieved from https://mpra.ub.uni-muenchen.de/91354/
Haddud, A., Dugger, J. C., Gill, P. (2016). Exploring the Impact of Internal Social Media Usage on Employee Engagement. Journal of Social Media for Organizations, 3(1), 1-22.
Herlle, M., & Astray-Caneda, V. (2012). The impact of social media in the workplace. In Plakhotnik, M. S., Nielsen, Ss. M. & Pane, D. M. Proceedings of the 11th Annual College of Education & GSN Research Conference (pp. 67-73). Miami: Florida International University. Retrieved from http://education.fiu.edu/research_conference/
Young, A. M. & Hinesly, M. D. (2014). Social Media Use to Enhance Internal Communication: Course Design for Business Students. Business and Professional Communication Quarterly, 77(4), 426-439.
