Assignment Help on Organizational Change management skills
Abstract
Change management is something that companies have to go through on regular basis; regardless of the nature and the industry companies operating in they have to accept change in order to be able to stay competitive. In this report two companies have been analyzed with the help of two employees one from Darell Lea a local family owned organization in Australia and TNT express courier company that operates on a global level. It’s been analyzed that companies that companies with vision and proper leadership successfully implemented change where as the other one failed to do so, that resulted in the loss of ownership.
Introduction
Organizations over the last few years have experienced tremendous changes due to struggling economy, intense foreign competition and mainly because of the need to compete on global basis. At the same time companies have reengineered and restructured themselves on a bigger scale (Mack et al, 1998). Organizational change can be described as the process of migration from a current situation to a desired future state (Nelson, 1990). However organizational change does not occur from restructuring but may occur due to the changes been made in the way how companies do their businesses, in such process of change individuals usually have to adapt to the changes. Planning for constant change in organizations has become a necessity for survival, to be able to improve business performance and at the same time retain stability amongst competitors, requires proper planning that has to be done by the senior management (Olsen. E, 2009). Change management is generally considered as a basic skill for which most managers and leaders need to be competent about. The overall process of identifying organizations, immediate and long-term objectives require specific strategies to be monitored regularly.
Kurt Lewin, back in the era of 1940s, introduced one of the foundation stone models that were based on accepting organizational change. His overall model was based on three different elements that can be recognized as Unfreeze, Change and Refreeze. In the first phase of change it engages the business in such a way to make it acknowledge that change is essential. Burke, 1976, introduced a new business model by the name of ‘slush’, where he affirmed that modifications in technology, member of staffs, jobs and other elements of organization are more recurrent. Due to the rapid advancement in technology and other changes taking place, organizations need to change themselves. To meet with customer needs and wants organizations must have a flexible structure along with flexible and intellectual employees willing to adapt new changes and learn them. In case if organizations resist to bring in any change within their system or structure, it is very likely that such organizations may loose their market share (Kanter, Stein and Jick, 1992).
Due to the increased instance of change within organizations, employees are the ones who are usually faced with unique workplace stressors out of their daily routine work. As for this reason it is important for companies to identify various processes through which employees acquire information during the change process. In order to be able to successfully implement change within the organization the major and important role has to be played by leaders and managers.
Participant Details
The first company we did the research on is Darell Lea that is a well-known confectionary brand that was built in Sydney in 1927, by the Lea family and in no time the company grew to become Australia’s largest privately owned chocolate and confectionary manufacturer (Boley. J, 2013). Darrell Lea had 81 privately owned shops and other 1,838 outlets.
Darrell Lea had its own set of shops in large malls throughout Australia, competing against big chain of outlets: Coles and Woolworths, however the overall distribution model of Darell Lea was wrong. Mr. Smith was interviewed at Darell Lea who works under the operations department, as he’s been with the same company for last 12 years have seen some major changes with failures.
Another organization selected to conduct the research on is TNT delivery express not only operating in Australia but it operates on a global level. TNT as a courier company is involved in delivering goods from the domestic destination to other global destinations through sea, rail and road. The company started its operation from Germany and then later on expanded its operation in states and other countries. TNT was able to acquire further small companies that resulted eventually made TNT a bigger company. Up till now the company has been able to survive in the global economy by responding optimistically to the various changes that were required in the business environment (Kanter, 2009).
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