MKT3SEM Social Marketing - Assessment Task 4: Final Exam

Assessment Task 4: Final Exam (40%)

Aim: To test the students’ understanding of the analytical approaches to social marketing and
the ability to apply these in a short written response context.
Rationale: The final test allows students to demonstrate their critical thinking and problem solving ability applied to social marketing issues. (OPEN BOOK EXAM. You can bring textbook and / or downloaded pages in to the exam hall.)
The final test will be OPEN book. You can bring any material like written notes, diagrams or pages downloaded from the e-book text or copies of other resources to the exam. (No digital resources can be used). The Final will have 2 parts. Part A will consist of short answers to social marketing principles and techniques. Part A is worth 20%. Part B will require the application of critical thinking and answers in an essay format. Part B may be based on a case study and / or short problem. Part B is worth 20%. The Final Exam will be of 2 hours duration (with 15 minutes perusal).