Assessment 4: Business Case

As a team between 5-7 team members, you will develop and write a Business Case for a new international business initiative. Please note that company/ organisation is selected by you or by your lecturer, and subsequently is approved by your lecturer.

The selected company/ organisation and your unique business idea must encompass business initiatives/projects or community based activities or partnerships, etc. that will enhance its immediate or longer term business performance and profitability. Furthermore, your unique business idea for the business case must enhance company/ organisation corporate image as a socially responsible citizen.  In addition, the selected organisation must be large enough to have a comprehensive public website and information base (including public access to annual and other financial and non-financial reports), as well as being large enough to support a diverse range of activities.

The focus of your business case and presentation is on justifying the merit and viability of your business case and making a sales pitch to internal funding authorities. You should assume your organisation has allocated a total ‘pool’ of $5m in seed funding for these projects and expects to fund several projects out of the $5m. You are in competition with the other teams for a share of this funding and the senior management will decide how many projects can be funded depending on the merit of the business case and the funding required. It is expected most business cases would require seed funding in the range of $250,000 to $1m. The seed-funding is only available for up to three (3) years and projects requiring more than $1m need to be approved by your lecturer.