Contemporary Issues In Marketing Practice - Brand Audit Tasks

SECTION ONE : Brand Audit Tasks

Part B   25 Marks
The Co-operative Bank Limited Insights

1. Analyse three (3) strengths and three (3) weaknesses of The Co-operative Bank’s brand. In your analysis include the brand elements, brand identity and the current positioning in the market along with any other aspects of the brand. (12 marks)
2. Identify the key brand assets for The Co-operative Bank and justify how they assist in building the brand reputation. (5 marks)
3. By utilising secondary resources, explain the current brand position of The Co-operative Bank. (8 marks)

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