Contemporary Issues in Marketing Practice - Brand Audit Tasks

SECTION ONE : Brand Audit Tasks

Part A   20 Marks

Market Insights

1. Analyse the business environment that The Co-operative Bank operates in and identify four (4) trends that are occurring that could have an impact on The Co-operative Bank Limited brand strategy. Briefly justify why you think they will have a negative or positive impact. (8 marks)
2. Identify and explain two (2) opportunities in the market that could be utilised to strengthen The Co operative Bank’s brand portfolio. (6 marks)
3. Critically evaluate the attractiveness of one (1) of the opportunities you identified in question 2 above. Your evaluation must be supported with reliable evidence. (6 marks)

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