AMB210 Importing and Exporting
EXPORT PLANNING REPORT
Assignment Topic:
Start by choosing an Australian firm (preferably small to medium sized company) that may or may not already be exporting. This company must be one that specializes in tangible products (not services) under its own brand name. Imagine that this company is interested in exporting one of its products (or a specific product line) to a new export market – Chile. Your task is to act as this company’s export consultant.
Requirements:-
a. Discuss the export readiness of your chosen company. In your report, you must explain why this company is ready to commence exporting to a new foreign market.
b. Prepare a critical but brief analysis on the chosen market /product and include the GlobeSmart cultural dimensions and explain in detail the following.
c. Assess export planning guidelines and propose relevant strategies. You will need to:-
• Identify any logistics issues that the company will likely face with this product and explain how these will be managed
• Identify any regulatory requirements and potential challenges for export entry to the chosen market
d. GlobeSmart addresses the greatest cause of difficulties in global business transactions – the lack of “cultural awareness skills” for relating successfully with counterparts from other countries. Use GlobeSmart to provides information on how to work with counterparts from Chile, answering questions such as:
2. What are Chile’s core values and implications for business?
3. What is the most effective leadership style in Chile?
4. How should the company tailor presentation for a Chilean audience?
5. How do Chileans generally perceive hierarchy in business interactions?
6. How important are status and group orientation in Chile?
• You are not required to include an export implementation schedule (marks will be deducted).
AMB210 Report
Hint:
Imagine you are the CEO of the SME, what would you look for in a new country market ? To make a profit relatively easily with limited risk! You are not required to formulate a marketing plan.
Think of conducting a PESTEL analysis. However, the analysis must relate to the firm and the product. There is no need to cover all facets of PESTEL. For example, if you are exporting wine – limited coverage of technology. As a start clearly identify the competitive advantage of the firm. Finding and Interpreting Information
• Use a wide variety of quality resources
• All assumptions must be supported with evidence
• References must be recent and high quality
• Internal company reports will be useful but limited (you’ll can make reasonable assumptions)
• Make good use of library databases
• Cross reference findings and information for accuracy Industry Report Sources
• Passport GMID
• Handbook of Country Risk (Politics)
• Global Edge
• World Bank/IMF Websites
• OECD Websites
• Company and Competitor Industry Reports
• Doing Business (World Bank) Measures of business regulations for local firms in 189 economies and selected cities.
• Export.gov
Developed by the United States Department of Commerce’s Commercial Service, the Export.gov website brings together resources to assist American businesses in planning their international sales strategies. The “Market Intelligence” tab provides information.
