MARKET POSITIONING STRATEGY - WORKSHOP - 2

ACTIVITY 2 -

Imagine your brand is a person who just showed up at an industry party full of
your ideal target market (identified last week)

• Describe what he/ she is like by answering the following questions and completing
  the table below.
• What is he/ she wearing?
  
• How does he/ she approach people?
  
• How does he/ she introduce him/ herself to your customers?
  
• Write down as many attributes as you can.
  
• Then....complete the following table: