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Holmes Institute

Master of Business Administration (MBA)

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HI6004 Marketing Management

Students who complete the course, HI5004 Marketing Management will have a deeper understanding of marketing management and marketing principles, enabling organisations to become more customer-focused. The course emphasis is on creating customer value in a market that is becoming more competitive in a global environment. Students can evaluate real-world case studies as part of this course and develop creative marketing ideas and put them into action.

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