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Holmes Institute

Bachelor of Business (BBus) Marketing

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HK3041 Product & Service Planning and Management

The course Product and Service Planning and Management will help students develop skills related to the development and management of new products and services. It is anticipated that students will be able to: understand the new product development process and its numerous components; create a new product development plan; and describe all significant facets of product and service planning and management decision-making after successfully completing this unit.

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