Digital Marketing Strategy Week 4 Assessment

Task 2

This task is designed to give you some time to allocate into groups for Assignment 3 and get you started on this assignment as a group.
Spend some time thinking about who you would like to work with, and feel free to reach out and chat to them.

• Form groups of 4 students max for Assignment 3, the strategic marketing plan.
• Allocate yourselves into your groups on Canvas.
• Set your group up for collaboration (use Microsoft Teams, Slack, Email, or any other channel you wish).

Once you have formed your groups, your task is to develop some objectives for CERES Fair Food.

• As a group, review your findings from the mini digital marketing audit you completed individually.
• You may wish to conduct some additional analysis – think about their target audience, persona journeys, current digital presence, etc.
• Using your insights about CERES Fair Food, develop 3 SMART objectives.