AMB336 International Marketing - Assessment 1

Assessment 1

Students are required to provide a concise assessment of the provided case-study by -among other topics described in the case- identifying the main international marketing and ethical dilemmas, addressing these issues by providing realistic and justified international marketing recommendations. Remember to support your findings, arguments and recommendations with academic peer reviewed sources, market research, magazine articles and business/industry media. The focus is on selected components of marketing.

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