MKT1MDP Fundamentals Of Marketing - Assignment 2

Assignment 2

The aim of Assessment 2 is through the use of real-life marketing example, is to produce an analysis of the macroenvironment and consumer behaviour for an industry.

TOPIC:
You are to investigate the FUNCTIONAL WATER industry, for a company who is looking to invest in this industry. You are to use the compulsory report/s in this assignment (tba. in the week 2 seminars). For further information see ASSESSMENTS INFORMATION tile on LMS homepage.

Based on the above information, you will use other sources such as websites, journal articles, newspaper articles and databases, to produce the following:

1. An Individual Written Report of 1500 words (+/- 10 %).
   Refer to templates on next page.
2. A video of 5 mins. (+/- 10 %)
   A video presentation of yourself, based on your written report.