HC3152 E-Business Applications - Assessment Task Tutorial Questions

Question 4: (7 Marks)

While it is important to identify successful strategies when constructing an online presence, it is also valuable to understand why a poorly developed e-business strategy can lead to a business failing. Moreover, this can apply to both new start-ups and traditional brick-and-mortar stores. With this in mind, you are to briefly describe and discuss the following 5 failed e-business start-up strategies.

1. Timing errors:
2. Lack of creativity
3. Offering free services
4. Over-ambition:
5. Implementation

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