Contemporary Issues In Marketing Practice - Brand Audit Tasks

SECTION ONE : Brand Audit Tasks

Part D 8 Marks
Customer Insights

1. Profile one (1) segment for The Co-operative Bank using behavioral and psychographics segmentation bases. (3 marks)
2. Explain the brand choice criteria of the above customer profile. In the discussion highlight the drivers and preference for purchasing decision of the customer for The Co-operative Bank. (5 marks)