MKT2292 Integrated Marketing Communications II - IMC Execution Plan

IMC Execution Plan Assignment

1. The IMC Execution Plan developed in this assignment is an extension of the promotion element of your Marketing Plan in MKT 2260. Therefore you will work in the groups formulated in MKT 2260.
2. Each group is required to develop a comprehensive IMC Execution Plan based on the objectives of the Marketing Plan (MKT 2260). Components of the IMC Execution Plan are outlined on next page
3. Both traditional media vehicle options as well as additional IMC elements will be researched from primary and/or secondary sources (i.e. MKT 2261 Research Findings, Media Kits, CARD, comScore, etc.). Local media rates may be used as a standard only where applicable (e.g. Radio).
4. A detailed financial analysis is required for the IMC Execution Plan. Budget allocations will be reflected in your financial statements in your Marketing Plan (MKT 2260)
5. All department assignment hand-in guidelines must be followed.

We’ll write customized paper for you.
Get Upto 30% OFF on your Order!

Order Now Whatsapp Now