GSBS6005 Marketing Management and Planning - Assessment 2

Individual Reflective Report (Marketing Plan Part 2)

In Assessment 1 you with others in your group, developed a situation analysis for a selected company in a single geographic marketplace culminating in a SWOT analysis and Issue Identification. This is the current situation that the company is in from a marketing perspective.

Based on this situation analysis of your chosen company, you are required to individually reflect on how you would conclude that plan, including develop appropriate marketing objectives, deciding on which markets to target, how to position the product/company, and an outlining overall approach to an appropriate
new marketing mix.

You need to illustrate the links between the various elements of the marketing plan during this reflection. You must also incorporate business and trade publications and academic literature to support / justify your discussion. Unsubstantiated statements will not provide credibility to your discussion and you may be possibly marked down.

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