BUMKT1501 Introduction To Marketing - Assessment Task 3

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Assessment Task 3

Question 3

Jenny Smith is 40 years old, married with two primary school children, works part- time as a lawyer in a suburban general legal practice, lives in a solid middle-class suburb and has a social network that strongly resembles her own social status. Drawing upon the material on p. 147 of the set text, what motives do you think were the basis of her decision to buy the Kamiq? (approximately 500 words).
10 marks.

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