Competitive Strategy - Strategy Case Analysis Assignment 3

Question 5 (LO 2, 5)

Discuss how business ethics and corporate social responsibility (CSR) influence the company’s strategic direction.
Issues you could take into consideration here include:

• Is business ethics and/or CSR embedded into the company’s mission and vision? If so, how?
• Does the company leverage business ethics and/or CSR to create competitive advantage?
• Does the company engage in sustainability reporting? Why or why not?
• If CSR is not readily visible within the company’s materials, can you identify any opportunities where the company could utilise CSR initiatives? Relate your suggestions back to theories around the use of CSR in business contexts