BUSN20019 Professional Project - Project Proposal

Assessment 1.2

This assessment is the extension of your project plan (assessment 1.1). For this assignment, due at the end of week 6, you must use the feedback from assessment 1.1 to prepare a more detailed project proposal. The proposal is an individual assessment, to be written in professional report format, and contains the following:

• Title page (with a clear project title), executive summary, table of contents
• Background, problem statement and research question(s). This section functions as the introduction to your report and it will be a more detailed version of what you have already prepared for assessment 1.1. It needs to provide a clear overview of the project in the context of its background, why the problem needs to be researched, and the research question(s) your project will answer.
• Literature review. A short, preliminary literature review that demonstrates your ability to critically review literature and theory relevant to your project.
• Research methodology. A clear presentation of the data source(s) you will use, as well as a detailed description of how you will collect and analyse the data. You should attempt to also explain why your chosen approaches to data collection and analysis will be suitable for your project. Remember that you may only use publicly available secondary data.
• Reference list. All sources, which you have used in the text of your project proposal, need to be referenced correctly in the text AND within a reference list at the end of your proposal. You are required to use a MINIMUM of 10 suitable peer-reviewed scholarly journal articles.

Note: The required length for this report is 1,500 words (+/- 10%), excluding preliminaries, reference list and appendices. Appendices are optional and should be used for supplementary material only. You must use common font (e.g. Arial or Times New Roman) with font size 11 or 12, as well as appropriate margins and spacing.