3040MKT Digital and Social Media Marketing - Assessment 3: Digital Marketing Campaign Plan

Task:

You have spent a lot of time in Assignments 1 and 2, getting to know your client and their customers (Personas). By now you should have a profound understanding of the path that you want your customers to take and leverage of this knowledge by thinking about digital strategies and tactics to guide consumers through the hourglass as quickly and efficiently as possible. This assignment brings everything together, and you will present your client with a holistic and integrated 3-6 months digital marketing campaign that they can take and execute.
You are required to work for a client who has partnered with this course in this assignment. Remember, you are not permitted to contact the client directly – any questions you wish to ask must be firstly forwarded to your tutor or lecturer.