MBA404 Consumer Behaviour and Marketing Psychology - Strategic Video Pitch

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Your Task

Individually, you are required to record an 8-minute video, in which you must pitch strategic recommendations based on the critical examination of the chosen product or service integrated marketing campaign, and critical analysis of the findings that you have prepared in the first and second assessments.

Assessment Description.
This assessment is a culmination piece, in which students will be given an opportunity to combine the information they have accumulated in the first and second assessments. In doing so, students will practice criticising and synthesising differing approaches to explaining consumers’ behaviour towards products or services and marketing communications by demonstrating their understanding and ability to explain the strategic marketing issues relating to consumer behaviour.

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