MBA404 Consumer Behaviour and Marketing Psychology - Individual, case study analysis

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Your Task

Individually, you are required to prepare a four-page written analysis based on the assessment instructions below.
Assessment Description.
In this individual assessment, students will be given an opportunity to demonstrate their understanding and ability to explain consumer behaviour determinants by analysing the role perception, attitude, motivation, group and individual differences, culture, and family in consumer behaviour. Students will also demonstrate their ability to research and report on contemporary consumer behaviour such as attitudes, group influences, culture, social class, consumer learning processes, organisational and personal buying decision making.

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