BSB52415 Diploma Of Marketing And Communication Assignment Help

The Ethical Trading Company have developed all the necessary policies, procedures and financial reports to monitor and review all their business practices on a regular basis to ensure there is continual growth in all areas of the business.

One of the key products sourced and sold by ETG are coffee beans. ETG also own and operate a coffee shop to promote their passion for sustainability and community by providing ethically sourced and produced products to the Australian market. 

The coffee products used by The Ethical Trading Company are sourced globally and supports communities on a global scale by purchasing quality products which have been bought, based on fair trade best practice. 

As part of the review of current business operations it has been decided that ETG want to promote and sell an organic coffee which has been sourced from Byron Bay in NSW. The coffee is produced by Mean Beans Coffee Company who have been producing chemical free organic coffee beans globally for over ten years. Mean Beans Coffee Company are certified organic and have a target market and demographic which is consistent to that identified in the ETG Marketing Plan. 

Before they introduce the new beans to the market you need to conduct the necessary research to determine if the product aligns to values and niche market being targeted by ETG and if it will be economically viable for the business.  

In line with the ETG marketing plan, the next stage of the marketing process for this new product will require research and analysis to:

• interpret market trends for organic coffee by using appropriate methods of research analysis 
• determine the impacts of the trends for organic coffee on ETG and review the comparative business performance 
• identify any possible opportunities or threats to the marketing and business goals which have been established.

Once you have completed your research analysis you will need to develop a presentation which details your findings and evaluation. The presentation will need to be delivered to the senior management team at a date to be confirmed.