MKT1MDP Fundamentals Of Marketing - Assignment Help

MKT1MDP  Assessment 2 - Individual Oral Video and written report.

Assessment Overview :

Background (hypothetical scenario):

A large investor company wishes to examine the current market for _________________ (topic will be provided by your Facilitator), with a view to investing in this industry. You are asked to complete the following report.

THE ASSIGNMENT:

1. Use online resources such as websites, journal articles, newspaper articles and databases.
2. Present a brief report that will include the following information:
a. Perform a situational analysis of the industry.
b. Identify and describe the segments (and segmenting variables) used in this industry.
c. Make a recommendation as to the segment of the market you think the company should look to invest in, and provide justifications for your choice.

FORMAT OF THE VIDEO AND REPORT

You are required to produce:
1. a short video of 5-6mins.
2. a written report of 1500 words (+/- 10 %).
Keep to the required time and word lengths. There should be no information contained in your video that is not present in your written report. The two assessment items do not need to be identical.
E.g you might write in more detail in your report, than you present in your video.