Introduction – Mechanic Online

Online Mechanic Service (OMS) – is an e-commerce startup results in innovation and creative ideas. This organization is all set to serve customers with the best they can. OMS will allow vehicle users to get their vehicles fixed anywhere 24/7. No matter they are at home, in their office or on the roads, it will not only serve the car owners, but people having motor-bikes can also avail of the services. This idea is based on the concept of promoting sustainability, innovation and creativity that are end-up benefiting people (Haroon & Raju, 2019). The company description lists the mission and vision of the organization, which is “To provide 100% honest repair, quality workmanship and exceptional services” with the commitment of serving customers at any cost.

This organization is willing to serve the customers with the best possible services; it is an online business that is planned to help people out when they are stuck on the roads with their vehicles. The reason behind using the e-commerce business model for this project is, it ensures access to the customers 24/7. Flexibility allows increasing the service quality, and most of the customers are satisfied with that. Cost-saving is one huge benefit of this business, as it allows to manage the business from anywhere (María, Ferrero, & Ugidos, 2019).

1.1      Value Proposition

• Business goals: offering reliable, sustainable and honest repair services and help to the customers that are just a click away from their hone (Atsushi & Onosato, 2018). The key objective is to develop a reputation with the customers and community in terms of customer care and service quality.
• Commitment with the customers: The organization commits to serving the customers at any time, even if they are in the middle of nowhere. Each mechanic will treat the customer’s car with the highest regard to ensure the satisfaction of the customers. They will be asked to be polite and cooperative with the people who ask for their help (Ahmad, Danish, Ali, Shahid, & Nadeem, 2019).

1.2      Industry:

This organization belongs to the automotive industry, which is considered as an ever-green industry because owing vehicles is almost a necessity of people. One who does not own a car have a motorbike; at least, around 700 new bikes hit the roads every day (Ayub, 2017). Thus, this business is the need of the hour; the more vehicles on the roads, the more need for such a mechanic.

1.3      Product Services

The company serves the customers with “vehicle repairing service – anywhere at any time.”

Technical specifications:

The services offered by the company are truly advance; for this purpose, the Facebook page will be made, and WhatsApp will also, it will allow customers to get connected with the mechanic nearby (Mojtaba, Bozorgi-Amiri, & Yousefi-Babadi, 2016).

Competitive advantage:

One thing which differentiates this service from the other is, getting connected with the technician without making long phone calls and requesting the mechanic to visit the customer on the road. This online service will not only help people to get their vehicle fixed in the paki where no other mechanic is available, but it will also help people to earn some money from doing this part-time service. Customer satisfaction will be increased due to the efficacy of the service. 

Level of quality:

As per the commitment of the company and its mission, customer satisfaction holds some significant place; it is important to ensure 100% quality of service. From the 3 levels of quality, the aspirational quality will be assured for the customers by providing above expectations services to the customers (Petar & Beric, 2018).

1.4      Features and benefits

These services help people to get connected with the nearest mechanic at the time of need. These mechanics will enlist themselves in OMS records and reach the place on the call of customers.  

1.5      Customer Segment

Demographic Profile
Age	20-55
Gender	Male/female
Location	Australia
Income level	Above 1500 AUD
Social class and occupation	Middle and high class/ any occupation
Education	Basic Education to Masters Level

 

Demographic Profile
Industry	This business is related to the automotive industry, rather than manufacturing it falls in the vehicle repairing category
Location	In Australia
Size of firm	SME
Quality/ technology and price preferences	This business has the mission to serve with the best service quality and make people aware of the innovation that can change their lifestyle. The organization is using technology and innovation in order to maintain the quality of service. This price will be kept as minimal as possible, although to serve the mechanics as well their expenses for reaching to the customer. Other than that, the actual amount for the repair will be charged. The customer will be able to pay directly to the technician or to pay the amount with the help of the application (Seeham, 2018).

Foreign Market Analysis: in order to adopt an effective and efficient business strategy to increase their competitive advantage over rivals, the management will also analyze the strategies of similar foreign countries so that they can know about the unique business practices (Reto, 2017).

Environment Analysis: the management of the business will also do the market analysis, in accordance with, they will evaluate the places that are highly used by the people or the other areas in which there are no garages (Seeham, 2018). By having insight from it, the management will give priority to those places.

2       Business Canvas Model

Lean Canvas	OMS Business   Designed for	Group Members   Designed by		October, 9 2020   Date
Problem	Solution	Unique Value Preposition		Unfair Advantage		Customer Segments
The problems that is facing by the customers, for which this project is made are as follows: 1: Lack of Mechanics at every road 2: Vehicle Problems and the poor knowledge of people regarding fixing the vehicle 3: In the well developed areas of Australia, people have to go far to the garage to fix their vehicles.	The solutions of the problems faced by the customers are as follows: 1: People must be provided with the facility of mechanics everywhere, any time. 2: There must be enough mechanics who serve the people instantly when they need it. 3: the online business will be started through which people will be able to book the mechanic to repair their vehicles.		By having the facility of booking mechanic anywhere and anytime, people can increase the ease of their days traveling to workplaces.		This is a unique business idea; there is no other organization that gives the facility of online mechanics. By having eased, customers will surely utilize this service.	There will no specifically target market; all the people who have the vehicle will be allowed to use this service and will be equally valued by the mechanics.
Existing Alternatives	Key Metrices		High-Level Concept		Channels	Early Adopters
The concerned problems are solved by the mechanics who have the shops on the roads. People have to visit those shops and handover their vehicles to them. People have to ask for aid to their homes or hire the uber or use other public transport when there is no mechanic nearby, and they have to reach any place. There is no concept of online mechanics right now (Wise, 2017).	There will be a team of online mechanics, from which the people can access through Facebook or WhatsApp at the hour of need. They have to dial a number and book a mechanic who will be available in the minimum possible time to fix their vehicle.		A Facebook page will be made from the name of mechanics, from where the people can but the online mechanics. A WhatsApp will be made with the customized number, from where the customers can directly hire the mechanic.		Facebook and WhatsApp will be the channels through which the people can contact to the mechanics. There will be the official group on Facebook, and the direct contact through WhatsApp.	The characteristics of the early adopters are as follows: -The people who want to fix their vehicles in a hurry -Upper-class people who like online services -People who use to travel within the city on a daily basis.
Cost Structure			Revenue Structure
Fixed Cost: Salaries of mechanics, cost of tools and vehicles Variable Cost: Conveyance allowance of mechanics Distribution Cost: Nill People: Customers and Mechanic			Sources of Revenues: Huge number of customers will end up generating more revenues Revenue Model: E-Commerce

3       Ethical Consideration

Unlike My Auto Shop, Mechanics Online prefer sustainability of the environment in their business strategy. For this purpose, Mechanics online will buy electric motor bikes for their mechanics staff to reach at customer doorstep without leaving carbon footprints behind. This strategy will help the venture to bring innovation in the industry by adopting sustainable practices and become a corporate social responsible organization.

4       Conclusion

Starting a new venture requires a lot of time and an active mind to ensure a good start of business; it is difficult to earn massive profits in the beginning, but using the appropriate strategies can help in assuring the success of the business. OMS is one of its kind business that aims to bring something new in the industry and to assure customer satisfaction by using innovation and creativity. This application will help people to get grocery no matter where they are and what time it is. This paper precisely discusses the marketing as well as the financial plan of the business along with projecting the profit in upcoming years on base of investments done in that. To ensure the right measures and strategies are selected for the business, detailed market research has been completed that provides some effective information about the customers and their interests. To conclude, using the right promotional strategies and developing an effective marketing plan would help in making this business more widespread among customers.

5       Appendix 1: Startup Expense

According to the above projections, investment in the company is suitable. This investment will be acquired to purchase the equipment and to fulfill the operating expenses. Below are some projections on the initial level:

START-UP FUNDING
Start-up Expenses to Fund	30,000
Start-up Assets to Fund	50,000
TOTAL FUNDING REQUIRED	80,000
Assets
Non-cash Assets from Start-up	500
Cash Requirements from Start-up	5250
Additional Cash Raised	$0
Cash Balance on Starting Date	5250
TOTAL ASSETS	5750
Liabilities And Capital
Liabilities
Current Borrowing	0
Long-Term Liabilities	0
Accounts Payable (Outstanding Bills)	1,000
Other Current Liabilities (Interest-Free)	0
TOTAL LIABILITIES	1,000
Capital
Planned Investment
Investor 1	10000
Investor 2	10600
Other	$0
Additional Investment Requirement	$0
TOTAL PLANNED INVESTMENT	20600
Loss at Start-up (Start-up Expenses)	(6100)
TOTAL CAPITAL	15650
TOTAL CAPITAL AND LIABILITIES	5750
Total Funding	80000

6       Appendix 2: 12- Month profit & loss projection

Projected Income Statement Profit & loss projection
SALES
Local Shipments	359	15	5385
Nationwide Shipments	539	20	10780
Net Sales			16,165
Direct Cost - Rider Incorporated
Local Shipments	359	10	3590
Nationwide Shipments	539	12	6468
The net cost of sales			26223
Expenses
Chief executive officer	1	5000	5000
Marketing expense	1	375	375
Auto Rent	10	400	4000
Dispatchers	12	250	3000
Manager Operations	2	500	1000
Head of operations	1	1500	1500
Head of sales & marketing	1	1500	1500
Accountant	4	300	1200
Customer Support	6	200	1200
Sales	6	400	2400
Promotional marketing	1	500	500
Social Media Expense (Facebook + WhatsApp)			400
Internet	1	200	200
TOTAL MONTHLY EXPENSES			22275
MONTHLY NET PROFIT			3950

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