Rocks Cool Website

In this competitive business environment where every business / brand is trying to get a bigger market share, a lot is dependent on how they market their services and products. When it comes t marketing of any product or service, its not only the traditional marketing that would work or needs to be focused on. Instead it’s the digital marketing that play’s a major role, in marketing of the products and services being offered by the business.

Same principle needs to be implemented on Rock’s Cool website, that usually offer music lessons and guitar classes. After going through the website and analyzing it, a lot needs to be changed on the website itself, such as the content, display, presentation and layout. Its not only the website itself that would do the job, even if its properly presented and have the right information. It needs to be marketed properly, and to do so there are many things that needs to be done.

SEO: Search Engine Optimization, a proper SEO needs to be done for the website, that would consist of optimizing its webpages, by having the right content on its pages, along with the right and valid keywords integrated so that it can rank well on GOOGLE. Along with that, a number of backlinks need to be created from high authority domains so that the website can get more organic visits to its website. Along with this, a proper link building needs to be done, that will take fair bit of time and effort but will do great job for the marketing of the website.

To do the SEO, it is very important that the website content is up to date, should have proper social media marketing in place, so that the website can get traffic from various social media platforms as well. For rocks school, a good source to generate traffic would be from Instagram, youtube and Facebook. Videos can be created and posted on these social platforms that will not only increase the awareness of the website but will also help in marketing the services that the school has to offer.

There are few more things that can be done, in order to market website, such as send newsletter to its subscribers twice every week. Share engaging content and news through the newsletter so that more audience and readership can be increased.

Another approach that can be use, is the use of GOOGLE ADS. Paid advertisement can be done to market the website to its targeted audience, based on their interest, age, gender and demographics. So these are few of the recommendations for the Rock’s
 School website that can be use / work on to market the website.