Social Media Coursework Help
Australian comedian duo Hamish&Andy, has been making television performances since a long time and their radio series having highest ratings makes them remarkable. Later, they started their own radio show on Channel FOX that gave them access to various local television channels where their comedy shows got aired. Through this process they became famous for their comedy around Australia and made appearances in shows like Pants Off Friday, Hamish&Andy’s Happy Hour, and other drive shows which became huge achievements. By 2012, they also started compiling their short skits and launched their own album (Greenberg). Their presence on twitter is also incredible as they share opinionated comedy over various trending topics for their twitter followers.
Hamish&Andy’s twitter account ranked among the top 50 famous accounts in Australia having around 1.4 million followers with a following of 150, having discussions about music, business, Australian trends and fads (Top 100 Followers in Australia, 2017). They have an outstanding engagement level with a reach of around 370062 per post, every tweet gets around 64.22 retweets, 43.8 replies and 139 likes on average; resulting in strong public appearance. They have the largest audience on twitter compared to other social media platforms, reason being strong participation of tweets on regular basis to keep their followers engaged and updated with the forthcoming promotions (How Influential is Hamish & Andy). They use humor and artistic phrases to attract their followers through 146 characters in a tweet, focusing on personal and public discussions.
Findings & Analysis
Social media is an effective medium to measure electronic word of mouth and outreach, twitter being the most influential digital platform accessed by famous celebrities for their micro blogging purposes to attract followers. It’s a medium that measures public opinions effectively related to products/services, which later can be used for developing effective measures. This is exactly what Hamish&Andy account is used for, majorly micro blogging purposes where they post videos from their official website to keep the audience entertained.
Tweets done by Hamish&Andy are mostly focused on personal commentary, having constructive and humorous criticism related to emerging trends, business and other day to day aspects. By doing so they attract and increase their follower base by keeping them entertained and be on social media for promotional purposes.
Their official twitter account is a platform where they could advertise their talent and business as most of their tweets are reinforced with video links and their website links, creating awareness among the followers. They use their twitter account to market the upcoming projects, performances and other related events so that followers retweet creating awareness among other people. They are quite interactive on twitter sharing their opinions with all honestly with their followers.
Talking about their professional side, Hamish&Andy (2017) posted a tweet with a video link attached where they promoted their brand Andy by Hamish fragrances by using the hashtag Christmas in November; this shows their creative side of endorsing their brand among the followers in a witty style using twitter as the platform.
Their tweets not just restrict to personal contributions but also highlights big topics trending in the news to create awareness among the followers. Their latest tweet is about a contradictory yet funny video on one of the latest releases by Sam Smith; they used innovative way respond to the new song by using the term ‘too good at hellos’ which was opposite to the official song ‘too good at goodbyes’. This was another way to keep the followers entertained by their amusing parody about the latest song; making their social presence valuable.
The duo uses their skill set efficiently by cooperating with other famous personalities to make short video clips that interests the followers. One of the recent examples is their tweet about a video they made with American pop star Rita Ora where they discussed one of their incidents in a humorous way, entertaining the followers. The tweet specifically talked about their friendship level as they were giving special remarks to each other, contributing at a more personal level yet entertaining the audience with their incredible bond.
They not only tweet about their own venture but also mentions about self-explorations and personal discoveries to get the followers know about their personal life. They also dedicated a couple of tweets to their band ‘Cool Boys and the Frontman’ where they shared experiences of private jet, world tour, social activities and related aspects with followers, keeping them updated with recent tour by posting pictures with witty captions as their tweets.
Analyzing their twitter activity, one can easily say that the language used in tweets are usually straightforward, simple and funny presenting a down to earth perspective of their personalities. Their duo is which makes the presence noteworthy, else their personal twitter accounts are restricted to less updates and activity. The main reason for strong following is the originality of tweets, they don’t sugarcoat neither do they exaggerate. Instead present their real self through tweets and videos that leads to being renowned personalities.
Addressing the overall public image of Hamish&Andy through their twitter activity, one can easily conclude that their tweets are original and they keep the followers posted with interesting tweets utilizing their talent at its best. The main reason for such a strong following is their novelty and uniqueness towards creating original humorous content that leads to positive image. The twitter account complements their official website; giving a more detailed version of their views and opinions through short clips, shows and podcasts.
Recommendations
People use twitter as it gives perceived access to celebrities and users have the opportunity to interact with the celebrities through their twitter account in the form of likes, comments and retweets (Greenwood, 2013). Therefore it now has become accessible for the audience to approach the celebrities and voice their opinion or have a direct conversation with them. Hence, celebrities can monetize, promote, and market their brand image among the public if the specified social media is utilized efficiently. Hamish&Andy’s account has a strong following with weak interaction, therefore they need to work on the communication part, which can be viewed as a source of opportunity for individuals and companies. They should be more interactive and increase their engagement level with the followers through having live chat sessions or various different pop up quizzes in collaboration with other companies, this way they could increase follower base and promote each other for mutual advantage.
Since the duo has such a strong persona in the industry of entertainment and are quite active on social media platforms; they can utilize this skill for further advancement in their business. It can be done by implementing various marketing strategies by coordinating with various brands and events taking place, this way they can capitalize their followers. Various brands can utilize them for endorsement purposes where they can make short parodies using their brand name ‘Hamish&Andy’ for product promotions, posting it on twitter so that followers are well aware about it would ultimately lead to a good marketing strategy to enhance the productivity of oneself and the brand.
