Assignment Help on Bakery in Australia
“Ripples” is a local brand based in the suburb of Melbourne. The total workforce is compact but the business seems to be on the inclined path towards growth. They are the manufacturer and retailer of bread, pastries, cakes, confectionary and other food products that are normally available in bakery. Get Best Bakery Australia Assignment Help by Experts based in Australia.
Operations includes dealing with frontend audience as well as backend audience. Example of frontend audience are the customers while example of backend audience are the suppliers. The major goal of the business is to provide the best quality food to its customers. This feature can be categorized as the core value of the company. The code of conduct revolves around the same theme keeping the quality factor at the top in order to get the maximum business out of it.
Sales & Service Policies:
Certain parameters kept under considerations for “Ripples”. The major concern shown by the company is to provide the best available quality with its products. Secondly, with the provided quality, maintaining quality is the major issue now a days for every brand. The aim is to maintain the quality for a long time which requires extensive amount of concentration and consideration.
Beside goals for sales, second most important concern is the service. The aim is to provide efficiency when it comes to service because customers normally don’t have whole day to wait for a single order. The world is moving fast, so “Ripples” employees needs to be efficient enough to decrease the waiting time for their customers and providing them a brilliant customer service environment.
“Ripples” is focusing more towards retail (selling at the outlet) rather than delivering at customer’s doorstep. They do deliver at doorstep only in case of partially big order, e.g: parties, ceremonies etc. The major emphasis stays at the outlet itself where freshly baked items will be available. They accept orders but that order needs to take place at least a day before in order to deliver freshly baked product so as to get rid of any possible complain towards the quality of food.
Client Needs:
Every human being who needs fresh and healthy food is categorized as the potential customer for “Ripples”. People are normally looking for fresh, tasty & healthy food on economical rates, which is where “Ripples” plays a better role to cater to the needs of its customers. The products available at “Ripples” are mostly inexpensive in order to attract more and more customers.
The profit margin for “Ripples” is extremely minimal, keeping themselves under the boots of customers and thinking accordingly. There are very few organizations thinking in this way, among which “Ripples” is one. The peak hours for the business cannot be said as breakfast only, when people are mostly rushing for offices, grabbing something to eat on their way, but also the evening time when they leave offices for going back home. So a ideal time is difficult to identify because the product sold at “Ripples” can be taken in any hour of the day.
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Complains:
The best way for a business to grow is by overcoming most of the complains which either customers or suppliers have. The only complain which customers have from “Ripples” is that they do not operate 24 hours a days. As their products are not time specific, therefore according to customers they should operate even in the late hours of the day. The reason why “Ripples” yet to overcome with this problem is that their workforce is limited and for providing 24 hours service, expenses increases to an extent which is difficult to address at this point of time.
Sales & Service Targets:
For an organisation to grow, they must look at sales figures seriously. Also, they must find out the way to achieve those targets. “Ripples” do not specifically have predicted sales targets for few years, but they are relying on month to month basis. Their target each month is to beat the previous month`s sales which is itself quite competing in a short run but in long run it may suffer. There are few customers who are curious enough for better service rather than the quality of product. “Ripples” have aim to keep improving their service day by day which is the basis for customer satisfaction .
To make sure that the targets are achievable, “Ripples” is trying hard to maintain the same quality throughout the calendar. Their aim is to provide the best quality to the customers and they believe that the only way to attract old and new customer would be the best quality product.
Communication among Team:
The purpose of a company should always be well defined to all the team members of the company. ” Ripples” team is well aware of the goals and targets which seems to be the right way of communication. Communication among the team plays a vital role for a business to stand out in the category.
Feedback
Another most important task is to record feedback for the betterment of the company. “Ripples” does that proactively. They keep recording their feedback and the manager gives extra consideration towards feedback. These feedbacks are very important as they provide a way to improve various units of your business.
Negotiation with Suppliers:
Buying power and supplier power are two main feature of business industry. While choosing a supplier, it is necessary to negotiate the prices by keeping quality of product constant in order to progress with the business. Due to inflation, price fluctuation is on a hype, therefore it is very difficult to maintain a good relationship with the suppliers as your customers doesn’t want you to change the prices of your product frequently, and so do you want the same with your suppliers. To maintain the same quality and service, it is necessary not to switch suppliers frequently.
Code of Conduct:
Each company has few rules and regulations which forms the organisation culture. These codes needs to be well versed to each an every employee of the company in order to align them on the same plane. “Ripples” do believe in code of conduct for the employees and these policies are well defined to each and every employee. For new employees, certain training is provided in which company’s code of conduct are versed at first to keep them on the same platform as other employees are.
Recommendations:
The business have all the units working effectively. The major drawback where the business lacks is a long term planning. “Ripples” does not seems to have a long term growth plan as they are only focusing on short term plans. There could be several features attached with the long term plans which are:
- Identify what long term means for the business
- Keep the track for new opportunities (new branches, products)
- Develop a long-term vision
- Identify long-term objectives
- Choose long-term opportunities to concentrate on( from the data gathered) and your long-term vision.
- Create action plans for each of the projects
After identifying the long term plans for the company, the major part is to make them achievable. The business is more of a defensive approach rather then moving towards an aggressive approach. They are not using mediums for marketing. They should start with a web presence and market on the digital media platform as digital media marketing is less expensive but very effective. Try to come out with deals for social media fans, deals for customers at their outlet, deals for suppliers as well. Try to involve suppliers for sales/services of their product. Word of mouth marketing is the cheapest way of communication but the most effective way in this era. There are various marketing tools which can be used based on the budget and approach of the owner/ manager.
The company is not considering on long term financial plan which is a drawback. They must consider long term financial plans, sales forecasting for the years in order to achieve something big. Plan and descried where the company would be after five years, Describe how large the company would be in terms of generating revenues, number of employees , how the scope of its product line has changed and how it has expanded geographically.
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