Twitter Activity Analysis Assignment on Richard Branson

Summary

This report tends to analyze a public figure from business field namely, Richard Branson who is an active user of Twitter and posts frequently to update his followers with the latest news related to his life and business.  After thoroughly going through his twitter account, this report tries to analyze his performance on twitter with the responses received from his followers; discussing about the public image with reference to his participation on Twitter. Consequently, it discusses the advantages of social media platforms for marketers and organizations. Lastly, it recommends some strategies that can be incorporated to utilize public figure appearances towards business success and marketing tactics.

Introduction

Richard Branson now being a well-recognized entrepreneur, initially started with a recording company namely Virgin Records but now with the name of Virgin Groups has an outreach of more than 400 companies in around 35 countries of the world, having an employee base of 70,000 managing his operations in various countries (Networks, 2017).

Taking about Richard as a person, he’s always willing to share his experiences around the globe. For this purpose, he has a strong presence on social media believing it’s the most vibrant way to communicate and develop business strategies. Regardless of being a CEO, his key characteristic as a social media guru is availability on twitter; entirely evident, approachable and accessible, staying connected with his followers all times of the day (Hayes, 2014).

Twitter Activity Analysis

Being a billionaire entrepreneur, he made his presence in one of the most prominent social media platforms i.e. Twitter, where he is quite active and posts frequently to keep his followers engaged (Gallo, 2012).

Richard is among top 5 influential people on twitter; sharing life experiences, lessons, failure posts, tips and everything going around him so that people can benefit and take notes (Dubois, 2016). He has a following of around 11.7 million with 18, 340 tweets; his engagement level on twitter is outstanding as every tweet gets around 176.74 retweets, 167.9 replies and 339 likes on average; resulting in strong public appearance (How Influential is Richard Branson). His largest audience is on twitter compared to other social media platforms, reason being strong participation with almost 5 to 10 tweets regularly. The type of audience that are following Richard includes 63% millennial, 27% Generation X and the remaining includes Baby Boomers and Generation Z; being 65% males and 35% females (Richard Branson’s Twitter Follower Analytics, 2017).

While keeping a thorough check on his twitter account, I came across tweets having diverse discussions, displaying knowledge, raising awareness, sharing views on alarming topics worldwide.

Quite recently, he shared a tweet with a picture saying “celebrating inspiring sports women”, highlighting women participation in sports in reference to gender gap and body image using hashtag #OneCampaign.

Moreover, he also tweeted about transportation in India explaining India’s responsibility towards clean transportation system, discussing one of the upcoming projects that would encourage improved version of transportation with low carbon emissions in India minimizing traffic jam issues.

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