Marketing Value | Assignment Help
Executive Summary
The strength and pride for any company either small or large, local or international is mostly laid upon value delivery and delivering the value through marketing mix, as it always plays a very important role. Delivering and developing quality in the product had always been of key importance. Every single customer would like to have a product that not only has added advantages but at the same time have high quality standards. The overall process of delivering value could be based on different forms like, product features, benefits, its placements/ availability and overall communication. Marketing mix – 4ps have their own values.
From the Audi perspective, for its brand Q5, it mainly utilize every single marketing mix component in its value deliverance. It could be in the form of providing information to customers to promote or market the product features, or through advertising it. Audi has always maintained close and important relationship with its customers, even if they haven’t bought the product from the company. Relationship marketing is mainly considered as its basic tool towards marketing, whereas relationship data marketing is mainly derived from data management and deep analysis. Audi as a company always striving hard to gain customers trust towards its product.
Audi Q5 provides a long lasting terms of durability and terms for its customers, who not only enjoy the product itself but also enjoy the customer service at the same time. Audi Q5 is generally described as a classy and voguish body, that mainly targeted towards charismatic people interested in in having charismatic cars. For the company Audi Q5 can be considered as a perfect example of the reflections of an array of class managed by the company. The company has always been advantageous in terms of its modifications in cars and how neatly and efficiently they do it. Unique is the proper word, one can use to describe the features of Audi Q5.
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Introduction
For any company in this global and fast paced market, to be able to develop values and delivering them is not only important but at the same time are crucial as well for the progress of the company. Multinational companies and big brands around the world make huge investments in the process of creating and designing strategies to be able to deliver values of high standards and other sets of benefits to the customers, by doing so products can be delivered at the right time, right place with correct sound of communication.
The overall planning and production of the products, that comprises of color, packaging and its size are mainly completed through a process that itself deliver values, that is accompanied by its basic marketing mix. The term marketing mix, usually consist of 4Ps, that are product, price, place and promotion, adding touch towards any products selling and its availability. In this report such marketing mix 4ps will be discussed in detail.
Background
According to Kotler, K 2008, the marketing conventional concepts and its acknowledged of physical process sequences is considered as a the knowledge of how a product is generally made and sold in the market. The conventional marketing concepts were mainly used by the companies in order to encourage consumers to buy products based on its packaging, design, glamour, accessories and other features. This view is mainly considered by the companies mainly because of a reason that mass markets are divided in micro markets, where every single consumer has his own preferences, wants, needs perception and other buying criteria.
With the help of marketing, it persuades the process of value formation and delivery from the company perspectives. Companies also has to also decide on the value selection, market selection and fixing various other value standards. Kotler, K 2008, states that value is generally provided to consumers by developing a product that not only deliver a certain feature but also offer a set of value through sales force, sales promotion and advertisements.
Purpose
The basic purpose of delivering value through 4Ps is to be able to develop a strong brand desire of a particular product among consumers in such a way that they can easily identify, select, use and also dispose off the products while creating a long term relationship with a large number of customers (Michael. R, 2008)
With the help of value delivery, it helps making consumers understand how a particular product as core competencies and uniqueness. By delivering great value to their consumers, it make companies feel that their customers are an integral part of their organization (Kotler. K, 2008).
The Product – AUDI Q5
AudiQ5, generally considered as high style and futuristic car, in 2009 Audi Q5 won the best 4WD luxury car and was launched in the market the same year. Audi Q5 was awarded 5 stars points across all sections. Audi Q5 provides maximum safety as it is installed with air bags for both front and rear seat passengers, along with other features of the car is its drive and comfort that a passenger gets from it. Audi Q5, is 3.0 liter diesel engine that produce 176 ke power and 500 Nm torque driving through he permanent all wheel drive system.
Audi Q5 as a product comes with various power options that consist of remote power door locs, power windows and heated back screen. Audi Q5 also has a cruise control option along with triple zone climate control, that makes the brand more appealing.
How to deliver Value
The main purpose of value delivery process is via marketing mix – 4Ps is to be able to create strong brand cohesiveness among companies/products and consumers that they can easily identify, select use and be able to dispose of easily. According to Jex Spinks, 2009, “The car maker expects to sell 1000 Audi Q5 in 2010, depending on the availability of the numbers.
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