In the modern era, there have been many advancements in technology that has made the life of human beings much easier and social media is also one of them. Computer technologies that allow people from all around the world to communicate with each other are called social media. Many people use some forms of social media in their daily lives for sharing and receiving information, ideas, opinions, etc.
Using social media can be complicated for some people but the basic requirement for using social media is that you need an electronic device like a computer/laptop or smart phone with an active internet connection. Social media uses the internet to connect people from different parts of the world together. This makes certain activities like communication feel simple and effortless. Social media has brought the people of the world somewhat closer to each other.
Most of the social media are in the form of websites and mobile applications. These websites and applications usually require users to sign up by creating their personal profile so that they can start communicating with other users who are already a part of it. Some examples of social media sites are Facebook, YouTube, Twitter, Snapchat, Instagram and many others. More than 2 billion people use social media with Facebook being the most popular form of social media site having about 1 billion active users.
Many businesses nowadays use social media to their advantage by utilizing it as a marketing tool. Numerous social media sites allow businesses to promote and sell their products and services through their site. This method of advertising is called digital marketing and is quite efficient and effective as it can reach a countless number of people who use social media.
Today social media sites use a process called data mining. What data mining really means is that the social media collect and analyze data in order to find patterns among users like their likes, dislikes, and interests. This information is then sold to various businesses which can help them find out what kinds of products and services do people around the world like and what they dislike.
While there are many advantages of using social media, there are also a number of drawbacks to it. According to some researchers, social media is also of the sources for depression among people. Cyberbullying means bullying people through online communication and it is another downside for using social media. Many people have revealed that cyberbullying causes more harm than actual bullying in person does. There are also a number of sources that misguide people on social media by sharing misleading news and information.
The role of social media in bringing profits for Saudi Arabian start-ups is, however, a less studied and discussed area and that is precisely why it has been chosen as a topic of interest for the current research project. Success stories of already established and recognized Saudi start-ups will be analysed in the report to understand how start-ups can benefit from the various social media channels. Practically, in an age of digitization and mobile addiction, it is impossible to be successful ignoring these significant customer engagement forums like Facebook, Twitter, Instagram, WhatsApp or YouTube.
Social Media is a word-of-mouth style marketing strategy for the digital age. According to Australian marketers, They use four social media platforms on an average for distributing the content and promoting the brands. Australian Business to Customer (B2C) marketers use Facebook for advertisements while Australian Business to Business (B2B) use LinkedIn the most for marketing their brands.
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