Initially marketing and advertising tools were used to make sure more customers are added in the customer base.
Social is also considered as one of the advertising tools and companies are now reaching out to new customers through it.
The business markets its offerings through various social media platforms
Broadcasts the positive feedback from customers which rounds up to about 500 million Facebook users and 100 million Twitter users
That feedback and word-of-mouth is converted to purchase by new customers.
Even if a new customer doesn’t buy it, it is likely that he will still be talking about it to other people
Social media efforts are then combined with traditional marketing tools and adds on to the overall marketing campaign.