Management Information System is the best tool for any firm to assess and analyse their efficacy and efficiency in order to facilitate the growth of the firm. Being the most publically traded sportswear and equipment supplier in the United States, it has organized its such a fashion so that the work is divided well, and the delivery too is in accordance with the area, the season, and all those factors which can lead to proper distribution of the goods. Technology, human resource and data being the chief components of this analysis, NIKE undoubtedly has worked and continues to so even today. Technologically, it brought out innovations like the current pattern of the designing, which supports grip and this, became so popular that it was adopted by all the other brands too. Human resource being the most delicate matter, is dealt by the company skillfully by both exploiting the working skills of its employees and at the same time pampering them with the best services and package in comparison with the other marketing companies not only enhances the growth of the company but at the same time gives a good rapport about the company.