MKT10007 Fundamentals of Marketing - Assignment 2 Analytical Report

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Assessment Task:

In Assignment 2 you will work alone to analyse one brand within the product category chosen by your Group.
Companies are always trying to stay up to date with what is going on in the market, and the strategies of their competitors. Assignment 2 is where you conduct this “marketing intelligence” exercise. Then, in Assignment 3, you will work with your fellow Group members to compare and contrast the brands that you and your fellow Group members analysed in Assignment 2.

As soon as the group is formed you will need to choose one from the following product categories available on Canvas under the Assignment 2 tab. Your Group must choose a specific product category and then choose brands that directly compete with one another.

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